With the exponential growth of e-commerce and the increase in global parcel shipping volume, businesses require reliable, flexible and dynamic solutions to help boost packaging and shipping operations. Epson has announced it will be demonstrating its color label solutions at Parcel Forum ‘24 from September 16-18 at the Gaylord Texan Resort in Dallas, TX, USA.

Showcasing its ColorWorks on-demand color label solutions and Label Boost software, Epson will tout technology designed to help businesses tasked with the shipping, warehousing, picking, packaging, distribution, and delivery of packages to elevate customer retention and enhance logistics efficiencies.

“In competitive marketplaces, nearly every business looks for simple yet differentiated approaches to market, advertise and retain customers,” shares Tessa Kohl, product manager, Label Printers, Epson America. “With Label Boost, transforming shipping labels into a unique visual tool with sharp, high-quality images is a key factor in delivering these results, all with a splash of color. Paired with ColorWorks label printers, Epson aims to elevate shipping operations by delivering affordable, high-quality label printing technology to professionals looking to seamlessly integrate this technology into existing business processes.”

In its booth, Epson will demonstrate how its ColorWorks on-demand color label printers help businesses, brands and manufacturers “Do Labels Differently” by fully customizing their label printing operations and exploring new ways to market, advertise and retain customers by:

Enhancing Shipping Labels: New Label Boost software gives businesses the ability to easily transform their traditional black-and-white shipping labels into dynamic marketing materials by incorporating full-color coupons, ads, cross-promotion materials, and branded assets. Also, with Label Boost, operations and compliance teams can improve handling processes by applying regulatory labeling or highlighting critical information, such as parcel count or expedited shipping, with the enhanced visibility of color.

Streamlining Labeling: One-step, on-demand custom color label printing allows businesses to improve processes by adding flexibility, eliminating the need to stock pre-printed labels and reduce pre-printed label costs and lead times. Epson will be demoing the ColorWorks CW-C6000P color label printer with Label Boost software, ideal for fast, on-demand print-and-apply applications. The demo will demonstrate how the printer automatically peels the liner away and eliminates the mayhem of multi-step stickering.

Automating Label Applications: Businesses can add efficiency and cost savings to operations with the CW-C6000P and an Epson VT6L All-in-One 6-Axis robot for a full-color print-and-apply solution. The combined system is the ideal solution for printing high-quality color labels and applying them next label out.

ColorWorks on-demand color label solutions, engineered with powerful PrecisionCore technology, deliver full-color, dynamic labels with ease, efficiency and excellent quality, the company adds.